Alter Ego – Earn your armor
Alter Ego was founded in 2023 in Casablanca, Morocco. Our goal with AE has always been more than just making clothes. From the start, we envisioned a Stoic community that stands for turning life’s obstacles into stepping stones for growth. Our philosophy is to offer the highest quality material possible, and give the garments a soul that conveys a message through art.
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It’s not what happens to you, but how you react to it that matters. Persist and resist.
AE is a family-owned brand – every single piece is always hand printed in house by our very small team. Located in Casablanca our dedicated team is deeply involved in every facet of our brand.
Our mission is to create fashion to inspire resilience.
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